Brand Identity & Digital Platform
From logo to living platform — how DRSHYTEC Solutions built a complete brand world for Maharashtra and Goa's premier coastal tourism destination: identity design, social media, and a full web & mobile platform.
Kokani Outpost is a tourism discovery platform focused exclusively on Maharashtra and Goa — verified stays, coastal routes, seaside dining, curated camps, and group trips. DRSHYTEC Solutions was entrusted to build everything from scratch: the visual identity, the digital presence, and the product platform.
The platform caters to urban travellers seeking authentic Konkan experiences, from weekend getaways in Alibag to extended Goa escapes. Our brief was to make it feel trustworthy, local, and adventurous — all at once.
kokanioutpost.comKokani Outpost came with a clear vision and an ambitious scope — a platform that had never existed before for this coastal corridor.
A logo and visual system that captured the warmth, greenery, and coastal spirit of Konkan — standing apart from generic travel brands while feeling rooted in Maharashtra's cultural fabric.
Consistent, engaging content templates and a digital marketing strategy to build an audience across Instagram, Facebook, LinkedIn, and X — from zero to a thriving community.
A responsive, fast, and intuitive booking platform for stays, eats, camps, cabs, and group trips — with separate web and mobile experiences optimised for discovery and conversion.
Verified listings with ratings, property photography, and structured metadata so travellers could book with confidence — no aggregator middlemen, just direct connections.
Beyond stays — the platform needed to surface restaurants, coastal routes, group trip packages, and cab bookings under one unified destination-first experience.
Physical brand touchpoints: visiting cards, letterheads, merchandise templates for caps, mugs, and apparel — extending the brand beyond the screen.
The Kokani Outpost mark distils three ideas into one symbol: nature, community, and the spirit of discovery along the western coast.
The K letterform integrates a coastal leaf — representing the lush Western Ghats meeting the sea.
A flowing cursive that conveys warmth, accessibility, and the relaxed pace of coastal travel.
Forest green for trust and rootedness; saffron orange for energy, adventure, and warmth.
Every brand decision was rooted in research — the culture, the landscape, and the audience who would use this platform to discover Konkan.
We began with stakeholder interviews and a deep-dive into the Konkan tourism landscape. We mapped existing competitors — from MakeMyTrip to regional guesthouses — and identified the whitespace: a platform that felt local, curated, and coastal, not corporate.
Over 40+ logo sketches across three directions: abstract coastal forms, typographic marks, and hybrid nature-letter symbols. We narrowed to the K-leaf concept after testing with target users — it scored highest on memorability and trust.
Finalized the logo in all variants, locked down the colour system and typography pairing, and built a brand guidelines document covering every application — from digital banners to physical merchandise.
User journeys mapped for five core tasks: find a stay, discover eats, book a group trip, explore a coastal route, and hire a cab. Wire-framing in Figma, then high-fidelity prototypes — mobile-first, tested with 20+ real users before a pixel of code was written.
The web platform was built for performance and SEO from day one. The mobile app followed the same design system. Listing management, search, filters, date-based availability, and real-time pricing — all engineered with scalability in mind.
Content strategy, post templates, and a 90-day launch campaign across Instagram, Facebook, LinkedIn, and X. We built templates the client's team could use independently — ensuring brand consistency beyond our engagement.
Templated, on-brand, and scroll-stopping — post designs built for consistent visual impact across every platform.
From visiting cards to merchandise — the Kokani Outpost identity carries consistently across every physical and digital surface.
Dark bark base with the dual-tone brand stripe at the base — premium matte finish with spot UV on the logo mark.
Ceramic mug with full wrap print — brand green base, logotype in cream, stripe detail at the rim in the dual-tone gradient.
Forest green twill cap with the Kokani Outpost wordmark in embroidered saffron — wearable brand ambassador for the outdoors crowd.
Dark crew-neck tee with the logo mark on the chest — uniform solution for staff, guides, and brand ambassadors at events.
Official correspondence stationery with the brand header and contact footer — printed on 90gsm premium stock.
Social media post templates designed for seasonal campaigns, destination highlights, and platform announcements.
A full-stack tourism platform built for discovery-first browsing, with booking flows optimised for both desktop research and mobile impulse.
The mobile app was designed before the desktop — every interaction tested on real devices during the build.
Search by destination, landmark, or category — with date pickers, guest count, and category filters surfacing the right result.
Every property on the platform is manually reviewed — real photos, verified host details, and guest-reviewed ratings before publication.
Curated driving and trekking routes along the Konkan coast — with stop-by-stop guides, seasonal recommendations, and distance markers.
Full identity system with primary, secondary, and monogram variants across all colour modes.
A complete brand manual covering logo usage, colour, typography, photography style, and tone.
90-day content strategy, editable post templates, and platform-specific creative direction.
Responsive, SEO-first tourism discovery platform with multi-category booking flows.
Native-feel iOS and Android applications with the same discovery experience optimised for mobile.
Visiting cards, caps, mugs, apparel, and stationery — ready for print production.
Paid social strategy, audience targeting, and performance creative for launch campaigns.
Property management backend, host onboarding flow, and verification pipeline for the marketplace.
A brand and platform built to grow — here is where Kokani Outpost stands after launch.
Let DRSHYTEC Solutions build your brand's complete world — logo to platform, identity to digital presence. Every detail crafted, every surface considered.
