Kokanie Foods came to us with a regional snacking brand and a big ambition — carry Maharashtra's coastal flavours, from kokum to ratalayache wafors, into modern kitchens. We built the identity, the pouches, the stationery and the website that carry that story.
Kokanie Foods makes packaged Kokan staples — dry fruits, fruit bars, sarbats and traditional snacks — for a generation that wants regional food without losing modern shelf appeal. Here's how the brief and our response lined up.
A founder-led food brand needed an identity that felt rooted in Kokan heritage, not generic "healthy snacks" packaging — and a system flexible enough to scale across nuts, dried fruit, sarbats and papads.
We treated the leaf-and-script logo as the seed of the entire system — every pouch, card and screen grows from the same green-and-red language, so the brand feels like one voice across very different products.
A real sequence we followed end to end — each stage's output became the next stage's starting material.
Mapped the product range, the Kokan visual references and the competitive shelf to find what "regional but modern" should actually look like.
Sketched logo directions, tested the green-and-red lockup against white and kraft backgrounds, and built the first pouch template.
Rolled the identity out across all SKUs, stationery and the responsive website, checking consistency at every breakpoint.
Handed over print-ready packaging files, brand guidelines and a live, mobile-first website ready for the next product launch.
Coastal greens, kokum reds and sun-dried golds — the colours of the produce itself became the brand's working palette.
From the first sketch of the logo to the live website, everything below shares the same visual DNA.
Primary lockup, leaf mark, colour and spacing rules
Pouch system across 7 product lines and 2 bottle SKUs
Visiting cards, letterheads, invoices and labels
Mobile-first, fully responsive product showcase site
The wordmark pairs a loose, brush-style script for "KoKanie" with a small sprouting leaf above the "i" — a nod to fresh produce without leaning on a literal coconut or mango illustration. "FOODS" sits underneath in a firm red sans-serif, anchoring the playful script with something sturdier and more legible at small sizes. The line "Taste of Kokan...!" completes the lockup as a permanent tagline, so the brand promise travels with the mark wherever it's placed.
Every pouch shares the same white crown with the logo lockup and a "Taste of Kokan...!" strap, then drops into a colour and photo specific to what's inside — maroon for almonds, mustard for aamboshi, magenta for dry kokum, olive-gold for wafors. The product photography sits large and centred, so the pouch reads clearly from across a shop counter, with weight, certification and leaf icons standardised in the same three positions on every bag.
More SKUs in production, same template, same shelf voice.
Visiting cards carry the script logo on white with a single red strap of colour at the base; letterheads keep the header light and let correspondence breathe; invoices use the same red-and-green rule lines to keep line items easy to scan. None of it tries to be louder than the packaging — stationery is where the brand stays quiet and professional.
A script for warmth, a sans-serif for clarity, and a palette pulled straight from the produce itself.
A glimpse at the working stages — wordmark studies, pouch layout drafts and the first website wireframes.
Hand-drawn script passes testing leaf placement above the "i" and weight balance against "FOODS".
Drafting where the logo, product photo, weight and certification marks sit so every SKU stays consistent.
Low-fidelity blocks for the homepage and product pages, planned mobile-first before any visual styling.
The site was wireframed for a 375px phone screen before a single desktop layout existed — because that's where most of Kokanie's customers actually shop. The same product cards, navigation and CTA patterns then scale up cleanly to tablet and desktop, so nothing was bolted on afterward; every breakpoint was a deliberate decision.
DRSHYTEC understood that our products needed to feel like home before they felt like a brand. Every pouch, every card, every screen still says Kokan first.
Let DRSHYTEC Solutions craft a complete brand identity for your business — from logo to packaging to a responsive website. Every detail, every surface, every touchpoint.