DRSHYTEC Solutions created the complete brand world for LICHTS — a workspace illumination product brand — covering logo identity, box packaging, stationery, social creatives, and a responsive digital presence.
LICHTS approached DRSHYTEC with a multifunctional desk lamp — LED light, built-in fan, pencil holder, digital display — and a clear goal: build a brand identity that communicates precision, workspace productivity, and modern design sensibility to Indian urban consumers.
A functional product in a crowded market. LICHTS needed to stand out on both retail shelves and Amazon listings — without looking like every other generic desk lamp brand.
We anchored the brand in a deep navy palette — evoking focused, nocturnal work — with a serif wordmark that reads as considered and precise, contrasted against crisp electric blues.
A complete brand system from dieline to digital — used on Amazon India, physical retail, and social media — shipped within six weeks of kickoff.
The LICHTS logotype uses a high-contrast serif face — refined strokes that echo precision optics — against a tagline set in wide-tracked capitals. It scales from product packaging to a 10px favicon.
We designed a deep-navy retail box with the LICHTS wordmark large on the face panel and the product photography lit dramatically against a gradient background — making the lamp the hero at the point of purchase.
Before touching Illustrator, we filled notebooks with dieline sketches, logo explorations, and packaging layout studies. These rough iterations defined the final direction.
From the first brief call to print-ready files, this is how the LICHTS brand world took shape.
Deep-dive session with the LICHTS founders to understand the product's audience — urban Indian professionals and students — the price point, and competitive positioning.
We assembled reference imagery across precision-instrument aesthetics, workspace photography, and packaging benchmarks from global lighting brands to align visual direction with the client before any sketching.
Twelve wordmark directions explored across serif, sans-serif, and geometric treatments. Three were developed to full presentation; the Cormorant Garamond direction won unanimous approval on first review.
Box dimensions confirmed with the manufacturer (180×300×160mm). Dieline built in Illustrator, then all six faces art-directed — photography retouching, icon set design, specification layout, and regulatory compliance.
Brand applied to business cards, letterhead, and envelope. Launch social creatives developed for Instagram and Facebook — including the product reveal post and the discount announcement graphic.
Print-ready files (PDF, CMYK), digital assets (SVG, PNG, WebP), and a brand guidelines document delivered. The client was fully set up for Amazon listing uploads and offline printing on day one.
Every physical touchpoint uses the same navy, ice, and gold palette — creating a consistent brand experience from unboxing to business correspondence.
90×55mm, 350gsm premium matte with spot UV on the wordmark. Deep navy front, ice white reverse.
DL window envelope with the logo centred and the return address set in tracked DM Sans. Navy flap accent.
A4 letterhead with navy header strip, gold rule separator, and the address footer typeset in Slate on ice.
Monogram favicon, product category badge, and certification seals produced as SVG assets at all required sizes.
Before committing to a direction, we assembled a reference board that aligned every team member on the visual language: precision, nocturnal focus, premium workspace.
The product website renders perfectly across all devices — from widescreen product landing pages to thumb-friendly mobile checkout flows.
Designed for the 375px viewport first, then scaled up — ensuring the experience on mobile is never an afterthought.
Images served in WebP with lazy loading, critical CSS inlined, and fonts preloaded — targeting sub-3s LCP on 4G.
Product listing layouts, gallery lightbox, spec table, and order CTA designed to drive click-through to Amazon India.
Within three months of the brand launch, LICHTS saw measurable improvements across its retail and digital presence.
DRSHYTEC took our product from having no identity to looking like a premium global brand — on shelves and on Amazon. The packaging design alone drove a significant improvement in our click-through rate on the listing page.
Let DRSHYTEC Solutions build your complete brand system — logo, packaging, stationery, and a responsive website. Every touchpoint, every surface, every detail.