Brand Identity Case Study

Scissors
N' Razors

Crafting a luxury barbershop brand identity — from logo concept to digital presence — that commands respect in every room it enters.

Logo Design Brand Identity Social Media Digital Marketing Print Collateral
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Client
Scissors N' Razors
Industry
Luxury Grooming & Barbershop
Scope
Brand Identity + Social Media
Location
Maharashtra, India
The Starting Point

Client Requirements

Understanding what Scissors N' Razors needed — and why it mattered more than what they asked for.

What the Client Needed

Scissors N' Razors approached DRSHYTEC as a new-age premium barbershop seeking to position itself as the destination for discerning gentlemen in Maharashtra. They had no existing brand identity and needed everything built from scratch.

  • A commanding logo that reads "luxury" at a glance
  • Complete brand identity system for print and digital
  • Social media templates and digital marketing assets
  • Signage, table standees, and physical collateral
  • Consistent brand voice across all touchpoints

The Strategic Challenge

The barbershop market in Maharashtra is saturated with generic, undifferentiated shops. Scissors N' Razors wanted to command premium pricing — which meant the brand had to do the heavy lifting visually before a client ever walked through the door.

  • Differentiate in a commodity market through visual prestige
  • Appeal to men aged 22–45 who value quality grooming
  • Build trust and credibility from day one, as a new brand
  • Create assets that scale — from a sticker to a shop sign
  • Establish a digital presence ready for social media growth
Our Strategy

The DRSHYTEC Approach

We don't just design logos — we engineer brand systems built on insight, restraint, and intention.

Research Phase

We conducted a deep competitive analysis of premium grooming brands in India and globally — studying visual languages, color psychology, and what separated brands that commanded premium prices from those that didn't.

  • Competitor brand audit — 12 barbershops in Maharashtra
  • Target audience profiling and aspiration mapping
  • Color and archetype strategy for luxury positioning

Design Philosophy

The answer was clear: black and gold — the universal language of luxury. But execution was everything. We chose heraldic symbolism (wings, crown, crest) to communicate heritage and expertise, wrapped in a modern structure that doesn't feel antiquated.

  • Heraldic + modern design fusion approach
  • Gold foil simulation across all print materials
  • Scalable system — legible at 16px or 16 feet
Visual Direction

Mood Board

The visual references and aesthetic universe that shaped the Scissors N' Razors brand world.

Regal Heritage
Crown & Crest
Precision & Craft
Master Artisanship
Gold & Obsidian
Luxury Palette
Wings of Mastery
Freedom in Movement
Shield & Identity
Brand Protection
How We Built It

The Design Process

A structured six-stage journey from blank canvas to complete brand system.

Discovery & Research

Deep dive into the client's vision, competitor landscape, and target audience. We built a comprehensive brief covering positioning, tone of voice, and design boundaries.

01
02

Sketching & Ideation

Rapid hand-sketch sessions exploring 20+ logo directions. We explored crown motifs, wing configurations, monogram treatments, and typographic lockups before narrowing to three strong concepts.

Visual Identity System

Colour palette selection, typeface pairing, and the construction of the SR monogram crest. We established clear rules for usage across light, dark, and colour variants.

03
04

Logo Refinement

Vector construction in Adobe Illustrator — precision bezier work on the wing spread, crown detail, and monogram. Multiple rounds of refinement for optical balance and scalability testing.

Collateral & Mockups

Applying the brand across every touchpoint — shop signage, business cards, table standees, uniform badges, and digital assets. High-fidelity mockups for client presentation and approval.

05
06

Social Media Launch

Custom Instagram templates, content calendar, post captions, and profile setup. Consistent brand application across all digital platforms from day one of launch.

Colour System

Brand Colour Palette

Five precisely chosen colours forming the visual DNA of the Scissors N' Razors brand.

Jet Black
#0D0D0D — Primary
Burnished Gold
#C9952A — Brand Gold
Pale Gold
#F5D67B — Accent
Off-White
#F5F0E8 — Typography
Charcoal
#1A1A1A — Surface
Type System

Brand Typography

Two typeface families working in deliberate contrast — heritage and modernity in dialogue.

Display
Scissors N' Razors
Cormorant Garamond — 700 weight — Headlines & Brand name
Heading
Where Craft Meets Luxury
Cormorant Garamond — 600 weight — Section headings
Body
A premium grooming experience designed for the modern gentleman. Every cut, every shave — delivered with precision, care, and uncompromising attention to detail.
DM Sans — 400 weight — Body copy and UI
Label
Brand Identity · Logo Design · Social Media
DM Sans — 700 weight — Labels, tags, eyebrows
Brand in the Real World

Identity Mockups

The brand applied across every physical and digital touchpoint — from shopfront to social feed.

Scissors N Razors shop signage mockup — gold SR crest on matte black outdoor sign
Shopfront Signage

Exterior Shop Sign

Matte black lightbox signage with gold foil embossing — commanding street presence from 30 metres.

Scissors N Razors table standee — Full Body Massage service promotion card
Table Standee

Service Promotion Standee

In-salon table standee promoting premium services — designed in the brand's signature black and gold language.

SR
Abhang Rumade
Senior Stylist
8779664829
Business Card

Business Card Design

Foil-embossed black card with gold typography — a first impression that lingers.

SR
Branded Merchandise
Branded Mug

Merchandise — Mug

SR crest on matte black mug — client-gifting and retail merchandise.

SR
Staff Uniform Cap
Cap

Staff Uniform Cap

Embroidered SR crest on a structured black cap — uniform identity with luxury feel.

SR Scissors N' Razors
Est. 2024
Letterhead

Official Letterhead

Premium stationery — A4 letterhead with foil-print header for formal client communication.

SR
Staff Uniform T-Shirt
Uniform

Staff Uniform T-Shirt

Screen-printed black uniform — every team member is a walking brand ambassador.

Digital Presence

Social Media System

A consistent, scroll-stopping content system that builds brand equity with every post.

Full Scope

What We Delivered

Every asset, file, and deliverable handed to the client as a complete brand kit.

Logo Suite
Primary, secondary, and monogram logos in SVG, PNG, and PDF
Brand Guidelines
Colour, typography, spacing, and usage rules documented
Business Cards
Print-ready design with foil emboss specifications
Signage Files
Outdoor shopfront and interior wall signage production files
Table Standees
In-salon service promotion standee designs
Social Templates
30 editable post templates for Instagram and Facebook
Uniform Design
Cap and t-shirt artwork with embroidery and print files
Merchandise
Branded mug, sticker pack, and gift bag designs
Impact

The Results

A brand that opened doors from day one — before a single ad was placed.

40+
Brand assets delivered in the complete identity kit
100%
Client satisfaction — approved on first logo presentation round
18
Days from brief to full brand kit delivery
6x
Social media engagement rate vs. competitor benchmark
30+
Editable social media templates handed to the client
5.0
Star client review — "Exactly the luxury brand we imagined"
Ready to Begin?

Start Your Project
With Us

Your brand deserves a presence that commands the room. Let's build something remarkable — from the first sketch to the final launch, we handle everything.

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