Brand Design Case Study

CoffTea Cafe
Brand Identity

A complete cafe brand built from the ground up — logo craftsmanship, packaging design, social media campaigns, and print collateral — all united under one warm, inviting visual language that brews trust at every touchpoint.

Cafe & F&B Brand Identity Packaging Print Design
0
Social Posts Designed
0
Deliverable Types
0
Weeks to Completion
0
% Client Satisfaction
01 — Project Overview

Crafting a Brand That Warms Every Sip

CoffTea Cafe came to DRSHYTEC Solutions with an ambitious vision: build a brand identity that blends the warmth of coffee culture with the calm of tea ceremony — a hybrid cafe experience that had never been done in their market. They needed a brand as distinctive as their concept.

From the very first logo sketch, the goal was to create a visual language that felt simultaneously indulgent and welcoming. The unique typographic logo — where the two "O"s in CoffTea are replaced by a coffee bean and a teacup — instantly communicates the brand's dual heritage.

DRSHYTEC delivered a full-circle brand package: identity system, packaging for gable boxes and cans, branded stationery, social media content, and menu-ready photography direction — all cohesive, all immediately deployable.

Client
CoffTea Cafe
Location
Maharashtra, India
Category
F&B · Cafe · Brand Identity
Duration
6 Weeks
Services
Logo, Packaging, Print, Social Media
Status
Completed
0
Logo Variations
0
Packaging Formats
0
Social Media Posts
0
% Client Satisfaction
02 — Brand Showcase

Design in Action

Every touchpoint crafted to carry the CoffTea warmth — from first glance to first sip.

CoffTea Cafe Logo Design
Brand Mark / Primary Logo
Logo
Brand Identity

A Logo That Speaks Warmth & Wit

The CoffTea primary mark is a masterclass in clever typographic storytelling. The letterforms of "CoffTea" do the heavy lifting — a golden coffee bean replaces the first "O," while a warm teacup nestles into the "a" — creating an icon that is both wordmark and pictogram. Clean, versatile, and infinitely scalable across all formats.

Typographic Wordmark Dual Icon Embed Monochrome Ready High Contrast
3
Variations
SVG
Format
100%
Scalable
CoffTea Cafe Brand Stationery Mockup
Brand Stationery / Full Collateral
Kit
Brand Stationery

A Collateral Kit Unified by Warmth

Every brand touchpoint was built from the same visual DNA: kraft paper tones, the signature cream-and-brown palette, and the CoffTea logo applied consistently across paper bags, coffee cups, business cards, letterheads, sugar sachets, clipboards, and mugs. The result is an instantly recognizable brand presence — both in-store and on the go.

Kraft Paper Bags Coffee Cups Business Cards Letterhead
9+
Collateral Items
CMYK
Print Ready
300
DPI Output
CoffTea Cafe Gable Box Packaging
Gable Box / Takeaway Packaging
Pack
Packaging Design

Boxes That Carry the Brand Forward

The CoffTea gable box was designed to serve as a moving billboard. The creamy beige substrate paired with the deep-brown typographic logo creates a premium, understated presence — perfect for takeaway pastries, cake slices, and signature combos. Designed print-ready with die-cut templates, bleed marks, and structural fold guides for seamless manufacturing.

Gable Box Structure Die-Cut Ready Food Safe Print
2
Box Sizes
FSC
Paper Grade
500+
Units Printed
CoffTea Instant Black Coffee Can
Beverage Can / Instant Black Coffee
RTD
Beverage Packaging

A Can Designed to Stop the Scroll

The CoffTea Instant Black Coffee RTD can demanded shelf presence. A warm golden gradient flows from the top, deepening into rich espresso brown at the base — evoking the very act of brewing. Condensation-style visual texture adds sensory appeal. The CoffTea logo crowns the design, with the "Instant Black Coffee" script wordmark rendered in silver for a premium feel that bridges artisan and modern.

250ml Slim Can Wraparound Label Gradient Treatment Premium Silver Ink
250
ml Format
360°
Wrap Design
2
Ink Specials
03 — Brand Palette

Colours That Evoke Comfort

Every colour in the CoffTea palette was chosen to trigger warmth — from the deep espresso darkness to the golden cream of a well-pulled shot.

Espresso#1F0E06
Dark Roast#3B1D0C
Amber Brew#C8780A
Latte#D9BF96
Cream#FAF3E8
04 — Typography

Fonts That Brew Character

Aa
Playfair Display
Display & Headline — Elegant serif for warmth and authority. Used in all primary headings, menu titles, and packaging hero text.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?
Aa
DM Sans
Body & UI — Geometric humanist sans-serif for menus, social media captions, and body copy. Crisp, readable, and modern.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?
05 — Social Media

Posts That Stop the Scroll

Every social post designed to carry the CoffTea warmth into the feed and drive footfall through digital delight.

06 — Deliverables

Everything Delivered

A comprehensive brand package — ready to launch across every channel and surface.

Identity
Primary Logo System
Wordmark, badge, and monochrome variations delivered in SVG, AI, EPS, and PNG formats — ready for any surface at any scale.
Brand Stationery
Stationery
Brand Collateral Kit
Paper bags, takeaway cups, mugs, business cards, letterhead, sugar sachets, and a clipboard — 9+ items print-ready in CMYK.
Gable Box Packaging
Packaging
Gable Box Packaging
Two size variants with die-cut dielines, structural fold guides, and FSC-certified paper specifications for pastries and meal kits.
RTD Can Design
Beverage Packaging
RTD Can — Instant Black Coffee
Full 360° wraparound label design with gradient print treatment and silver ink specification — engineered for shelf standout.
Social Media Posts
Social Media
18-Post Campaign Set
Grand opening, product features, seasonal offers, and engagement posts — all sized for Instagram, Facebook, and WhatsApp status.
Food Photography Direction
Photography
Menu Photography Direction
Shot list, styling brief, and creative direction for plated desserts and beverages — resulting in high-resolution assets for menus and digital use.
07 — Our Process

From Concept to Cup

A structured, transparent creative process — built for speed without sacrificing craft.

Discovery
Brand audit, competitor mapping, and deep-dive into the cafe's vision, audience, and market positioning.
Concept
Mood boards, colour exploration, and initial logo concepts — 3 distinct directions presented for client review.
Design
Finalised identity system expanded across all touchpoints — packaging, print, and social media assets built in parallel.
Delivery
Master files, print-ready PDFs, brand guidelines document, and a complete digital asset library handed over to the client.
08 — Impact & Insights

The Results Speak

What a cohesive brand identity achieved for CoffTea Cafe — in measurable, tangible outcomes.

Increased Footfall
The grand opening social campaign with branded packaging visuals drove a 40%+ increase in first-week walk-ins compared to soft-launch projections.
Social Media Growth
Consistent branded content across Instagram led to 1,200+ followers within the first month of launch — without paid advertising.
Packaging as Marketing
The gable box and branded cup design generated organic UGC on Instagram as customers photographed and shared their takeaway experience.
"

DRSHYTEC understood our vision better than we could articulate it ourselves. They turned 'a cafe that does both coffee and tea' into a brand with its own soul — something we're genuinely proud of every single day.

CoffTea Cafe Founder, Maharashtra

Ready to Build a Brand That Tells Your Story?

Let DRSHYTEC Solutions craft a complete brand identity for your business — from logo to packaging to social media. Every detail, every surface, every touchpoint.

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