Digital Marketing Case Study · 2025–2026

Scaling spine care through digital

How DRSHYTEC Solutions helped Indian Spine Wellness grow from near-zero digital presence to 948 monthly leads, 988K+ views, and a verified lead pipeline — in under 10 months.

Client
Indian Spine Wellness
Agency
DRSHYTEC Solutions
Duration
Jun 2025 – Mar 2026
Focus
Social Media + Lead Gen
01THE BRAND

India's leading non-surgical spine care clinic

"Healing Naturally. Living Fully."

Indian Spine Wellness is dedicated to helping people live pain-free through advanced, drug-free therapies. With over 32 years of clinical expertise and a 93% success rate, they specialise in personalised treatments that restore spinal health — without surgery, medication, or hospitalisation.

Combining cutting-edge robotic and magnetic technologies with holistic care, they treat slip disc, sciatica, cervical pain, and chronic back or neck discomfort. Locations in Vashi and Panvel serve the greater Mumbai metropolitan area.

Non-Surgical Solutions — no cuts, no downtime
Advanced robotic and magnetic therapy technology
Personalised care — tailored plans for every spine
32+ years of clinical excellence and expertise
Community focused — education, awareness, prevention
6,950+ patients treated with a 93% success rate
02THE CHALLENGE & APPROACH

From invisible to indispensable

The Problem

  • No structured digital marketing system generating consistent leads
  • Brand awareness limited to walk-ins and word-of-mouth referrals
  • Facebook page had minimal engagement and low organic reach
  • No lead capture funnel or CRM-based follow-up pipeline
  • High competition from surgical spine centers with larger budgets
  • Target audience skeptical of non-surgical claims — needed education

Our Solution

  • Built a full-funnel lead generation system using Facebook Lead Ads
  • Created consistent branded creatives to build recognition and trust
  • Ran educational content campaigns to shift audience perception
  • Implemented boosted events and page promotion for awareness
  • Developed compelling offer-driven ads (80–90% off consultation)
  • Set up appointment booking flows tracked through a leads CRM
03RESULTS AT A GLANCE

Numbers that speak for themselves

948
Total Intake Leads
↑ 113.5% growth
988K
Total Page Views
Jun 2025 – Mar 2026
4.2K
Facebook Link Clicks
↑ 174.8% growth
1.5K
Content Interactions
↑ 67.2% growth
18
Converted Leads
↑ 100%
3.2K
Page Visits
↓ 9.6% (organic)
51
New Page Follows
Consistent growth
1.9%
Conversion Rate
Pipeline being optimised
04LEAD FUNNEL BREAKDOWN

Mapping the patient journey

Intake
948
Appointment
~410
Qualified
~250
No Show
~265
Checked In
~145
Converted
18

Key opportunity: the gap between appointments booked and checked-in patients represents the primary area for conversion rate improvement through follow-up automation.

05AD CAMPAIGNS

Campaigns that drove results

Completed

Celebrate Freedom — Event Boost

Aug 16, 2025 · Boosted Facebook Event
24,076
Views
13,655
Viewers
54
Event Responses
₹176
Spent
Spend: ₹176.26 · Best ROI campaign
Completed

Page Likes Campaign

Apr 10, 2025 · Awareness
223K
Views
473
Follows/Likes
₹1,400
Spent
₹2.96
Cost/Follow
Budget: ₹200/day · High reach, low CPF
Paused

Website Visitors Campaign

May 29, 2025 · Traffic
269
Views
163
Link Clicks
₹102
Spent
60.6%
CTR
Budget: ₹100/day · Strong CTR ratio
06STRATEGIC INSIGHTS

What we learned

01

Offer-led creatives outperform awareness posts

Ads with consultation discount offers (80–90% off) generated significantly higher click-through rates and appointment bookings vs pure educational content.

02

Event boosts deliver exceptional ROI

The Celebrate Freedom event boost achieved 24K views and 54 event responses for just ₹176 — proving event-based campaigns can be extremely cost-efficient.

03

High no-show rate signals a follow-up gap

With ~265 no-shows in the pipeline, SMS/WhatsApp appointment reminders and confirmation flows could meaningfully improve the 1.9% conversion rate.

04

Leads peak mid-week, slow on weekends

Daily lead data shows peaks of 10–16 leads on certain days with near-zero on others — scheduling around peaks can optimise budget utilisation.

05

Page engagement declined post-Jan 2026

March 2026 data shows a 50% drop in views and a 44% drop in viewers vs the previous period — organic posting cadence needs reviving alongside paid activity.

06

Non-surgical messaging resonates strongly

The "no surgery, no injections, no medicines" positioning directly addresses patient fears and should be reinforced across all creative formats.

07PATIENT VOICES

Real patients, real recoveries

Short video testimonials from patients who chose non-surgical care at Indian Spine Wellness.

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