Brand Design Case Study

Rumade Classes
Brand Identity

A complete educational brand transformation — logo design, admission brochures, institute banners, and a high-impact social media campaign designed to drive enrollment and build trust in the community.

Education Print Design Brand Identity
0
New Admissions
0
Deliverable Types
0
Final Deliverables
0
% Client Satisfaction

Building a Brand Students Trust

Rumade Classes approached DRSHYTEC Solutions with a clear challenge: create a recognizable, trustworthy brand identity that resonates with students and parents in Raigad, Maharashtra — while establishing a strong presence online and offline.

The institute needed everything from a memorable logo to print-ready admission brochures, large-format banners, and a cohesive social media design system — all built to reflect academic excellence and modern education.

Our team delivered a comprehensive brand package that unified every touchpoint under a single visual language: bold, aspirational, and instantly recognizable in the community.

Client
Rumade Classes
Location
Raigad, Maharashtra
Category
Education · Print · Brand Identity
Duration
6 Weeks
Services
Logo, Brochures, Banners, Social Media
Status
Completed ✓
0
New Admissions
0
Print Deliverables
0
Social Media Posts
0
Logo Variations

Design in Action

Every touchpoint crafted to inspire confidence and drive admissions.

Rumade Classes Logo Design
Logo Design / Primary Mark
RCLogo
Brand Identity

A Logo That Speaks Authority

The Rumade Classes primary logo mark was designed around the concept of growth through knowledge — combining a bold typographic wordmark with a geometric emblem that evokes an open book and an upward trajectory. Clean, scalable, and equally powerful in print and digital.

Wordmark Emblem Monochrome Ready
3
Variations
SVG
Format
100%
Scalable
Rumade Classes Admission Brochure
Admission Brochure / A4 Tri-fold
A4Print
Print Design

Brochures That Convert

The tri-fold admission brochure was engineered to guide parents through the decision journey — from first impression to enrollment. Course highlights, fee structure, faculty profiles, and a clear CTA — all laid out with print-precision, bleeds, and CMYK color management for professional press output.

A4 Tri-fold CMYK Print-Ready 300 DPI English + Marathi
2
Languages
300
DPI Output
500+
Copies Printed
Rumade Classes Institute Banner
Flex Banner / 4×8 ft
4×8Flex
Large Format Print

Banners That Stop Traffic

From institute entrance banners to admission flex boards placed across the town, each piece was designed for maximum visibility at distance. Bold typography at 10% of print height, high-contrast color blocking, and strategic use of whitespace ensures readability even at 30 feet. Designed in flex-ready resolution with crop marks.

4×8 ft Flex High Visibility Outdoor Grade
6
Banner Sizes
Locations
72dpi
Flex-Ready
Rumade Classes Social Media Campaign
Social Media / Campaign Kit
18Posts
Social Media Design

Campaign That Fills Classrooms

A complete social media design system — Instagram posts, stories, Facebook event banners, and WhatsApp status cards — all built around admission season deadlines. The campaign series generated 340 direct admission inquiries organically within the first admission cycle.

Instagram Posts Facebook Banners Stories WhatsApp Cards
18
Posts Designed
340
Enquiries
4
Platforms

Logo Variations

Three versions — dark, light, and coloured — ensuring the brand works on every background.

RC
Rumade Classes
Empowering Futures
On Dark Background
RC
Rumade Classes
Empowering Futures
On Light Background
RC
Rumade Classes
Empowering Futures
Gradient Version

Brand Palette

A purposeful palette that communicates trust, knowledge, and aspiration.

Navy Deep#0D1B3E
Navy Mid#1A2D5A
Gold#E8A020
Sky Blue#00A6FF
Off White#F5F7FB

Type System

Two typefaces — one for authority, one for clarity.

Aa
Fraunces
Display / Headings — Authoritative, academic, memorable
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
DM Sans
Body / UI — Clean, readable, modern sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Admission Campaign Kit

18 posts, 4 platforms, 1 admission season — 340 enquiries generated.

Everything Delivered

12 final deliverables across 4 categories — all export-ready, print-ready, and brand-consistent.

🏷️
Brand Identity
Primary Logo — 3 Variations
Full-color, monochrome, and reversed — delivered in AI, SVG, PNG (transparent), and PDF formats at print and digital resolution.
📄
Print Design
Tri-fold Admission Brochure
A4 tri-fold, 300 DPI, CMYK color profile, with bleed & crop marks. Bilingual (English + Marathi) version included for local distribution.
🖼️
Large Format Print
6 Banner Designs — Multiple Sizes
Outdoor flex banners in 4×8 ft, 6×2 ft, 12×4 ft, and 3×3 ft sizes — all at flex-press resolution (72–150 DPI) with bleed marks and pantone guidance.
📱
Social Media
18-Post Campaign Kit
Instagram feed posts (1080×1080), stories (1080×1920), Facebook event banners, and WhatsApp status cards — all in an editable Canva template.
🎨
Brand Guide
Brand Style Guide (12-Page PDF)
Logo usage rules, color codes (HEX/CMYK/Pantone), typography specifications, spacing, and do's & don'ts — the complete brand rulebook.
📋
Stationery
Stationery & ID Card Set
Letterhead, visiting card, envelope, and student ID card design — all print-ready and consistent with the primary brand identity.

How We Worked

A structured 6-week delivery framework — from discovery to delivery.

01
Discovery & Brief
Deep-dive into the institute's values, audience (students & parents), local competition, and visual preferences.
02
Concept & Moodboard
Three distinct logo concepts with moodboards, color stories, and type pairings — presented with reasoning behind each direction.
03
Design & Iteration
Selected concept refined across 2 rounds of revision — applied across all brand touchpoints simultaneously for visual cohesion.
04
Export & Handoff
All files exported in print-ready and digital formats with a full brand guide, editable templates, and printer-ready PDF packages.

What We Learned

01

Trust signals outperform aesthetics in education branding

Results statistics, faculty credentials, and years-of-service badges converted 3× more parents than purely visual elements. Numbers are the most powerful design element in educational print.

02

Bilingual design doubles local reach

Adding Marathi to brochures and banners increased distribution reach by over 60% in Raigad — regional language is not an afterthought, it's a growth lever in Maharashtra's education market.

03

Urgency-driven social posts outperform announcement posts

Posts with a clear deadline ("Last Date: 31st July") generated 4× more direct WhatsApp enquiries than general admission announcements — scarcity is the most effective enrollment trigger.

04

Outdoor banners still drive more foot traffic than digital in semi-urban markets

In Raigad's education catchment area, strategically placed flex banners near schools, bus stops, and markets generated more walk-in enquiries than 30 days of social media — physical presence still matters.

05

Demo class offer is the single highest-converting CTA

Across all media — digital, print, and outdoor — the "Free Demo Class" call-to-action consistently outperformed fee discount offers by 2.5×. Access beats price for first-time families.

06

Consistent brand across print + digital creates compounding trust

When parents encountered the same visual identity across a brochure, a WhatsApp message, and a roadside banner, enquiry-to-enrollment conversion improved by 45% — familiarity accelerates trust.

Ready to Build a Brand That Grows?

From logo to large-format print to social media campaigns — DRSHYTEC delivers complete brand systems for educational institutions across India.

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